HBO NOW Social

Role Lead Designer/Art Director
Team TVGla
Company HBO

HBO stepped out of their full subscription service and catered to a smaller pay per channel service with a much lower cost with HBO NOW. At the time, the release of this product was highly confidential, with content evolving at every moment, it required our team to stay on the same beat. The client was extremely appreciative of our hard work and dedication to their product campaign.

One of the most challenging aspects of this campaign was the elegant design level it required in such a fast turnaround. Over the past 3 years, we’ve been fortunate enough to bring a collaborative approach to the custom ads and videos that involved strategy, copywriting, multiple design elements, and various video edits. The final products were highly successful and drove outstanding results for HBO NOW in the live environment.

Every quarter, we design social creative for platforms such as Facebook, Instagram, Snapchat and Twitter, focusing on the existing tactics of Acquisition, Retention, and Home Entertaiment. For each tactic, we design hundreds of social statics, animated GIFs, HTML5, social and custom videos. In addition to promoting their original shows such as Game of Thrones, Westworld, and Silicon Valley, we’ve also had the opportunity to create Snapchat ads for their Black Friday sales, custom promoted stories, and blockbuster movies. Our ads have been well received by both the client and media alike, including a feature in an article on Ad Age.